- BRAND DEVELOPMENT
When is a word not a word? when its a brand. Brand names can transform the literal meaning of a word and represent far more than a dictionary definition. Whether descriptive, suggestive, coined or arbitrary, names become charged with emotions and associations. In a single word they define the values, experiences and perceptions of your business, product or service. Touchpoints creates names that have the power to generate strong emotions, define your business and build your brand.
But a single brand name is only one component of a brand’s vocabulary. Businesses need naming strategies, systems, conventions and hierarchies that enable them to clearly define and communicate how a portfolio of products and services relate to one another. Brand nomenclature defines the right words to articulate the brand’s value proposition, to avoid confusion between products and services, to differentiate from the competition, and to build equity in the right brands. Understanding how to create naming architectures is how Touchpoints naming, not just unique, but organized, understandable and defendable.
Strategy is core to every Touchpoints project. It is the primary reason people work with us. It motivates us and it drives all other components of the solutions we create. Without a clear strategy, no brand will become a leader.
- BRAND IMPLEMENTATION
When Touchpoints develops brand strategies, we consider the practical implications. The most compelling brand strategy is no more than a theoretical exercise unless it is achievable in the real world. Knowing how to turn strategy into tangible customer experiences is what differentiates our approach. This may seem tactical but, without it strategy is only a promise of what the brand could be. successful business live in the world of what is. the integrated solutions we create deliver against this reality. Our strategies may be evolutionary or revolutionary…but they can always be implemented.
Brand strategy lies at the centre of a brands power, but is through advertising that the brand can have the greatest opportunity to express that strategy and communicate with its audiences. Advertising is on the front line of a brand’s business strategy, creating awareness or changing perceptions, building a relationship or quantifying success, selling a product or driving response. it’s amazing, therefore, how often advertising fails to reflect the central strategy or support the brand’s visual language, communications or culture.
Touchpoints creates advertising campaigns that are part of an integrated branding solution. sure, they’re great ads, but most importantly, they reflect the entire branding experience. Building a brand is a long-term strategy. your advertising is a tactical way to help you get there. branding leaders do things differently and so should their advertising.
- CI CREATION
Touchpoints has its own in-house application department, welding, steelwork and rigging teams in order to manufacture and develop at the end use point or site. This means we are able to transform our conceptual designs into various functional applications from steel to fibreglass incorporating all the cosmetic architectural features. Our processes are more cost effective to our clients because we have complete control over the production aspect of brand implementation whilst still being able to pay attention to the final details and finishes.
Signage…Generic signage, digital signage
Point of purchase……………………
Fiberglass moulded products…………..
Store Design……instore and retail designs
- CONCEPTUAL & 3D DESIGN
Good design is fundamental to any branding leader. Good design is not a luxury or happnstance but a process of deliberately ensuring that every part of your brand visually establishes and maintains a company-wide standard for what it makes, how it looks, how it sells and how it is perceived. Good design is not just about image and aesthetics…its about improving experiences, simplifying information, leveraging ergonomics, maximising productivity…and even saving money.
Touchpoints approaches design with the notion that every brand must establish its own Visual Language. A unique combination of form and function, ideas and emotions, colors and shapes, words and pictures, scale and proportion that will define your brand image. Implemented with consistency and quality across all applications, your Visual Language builds a clearly distinctive, easily remembered and highly valued brand identity.